![]() The following year it was the Jacksonville Jaguars, showing off two videoboards spanning 362 feet each. Four years later, the Houston Texans displayed two end zone videoboards each 277 feet wide, larger than the wingspan of a 747 jet. The NFL's videoboard craze began, in many ways, with Jerry Jones' Dallas Cowboys, who in September 2009 unveiled a four-sided, center-hung screen that spanned 160 feet and, at the time, stood as the world's largest high-definition video display. "There was a lot of discussion in how you bring the videoboard experience not only to life," Rams COO Kevin Demoff said, "but to push the envelope in the same way everything else in this building had." He didn't want to undershoot Los Angeles, he'd say, and so he demanded a videoboard appropriate for the world's entertainment capital. Rams owner Stan Kroenke, who famously vowed to make professional football work in a market that had long baffled the NFL, kept pushing. HKS, the architectural firm that has built some of sports' most innovative venues in recent years, captured the design elements rather quickly but went traditional with the entertainment, displaying smaller screens on each of the stadium's four corners. The current videoboard did not make its way onto initial renderings for SoFi Stadium. But the hallmark is the videoboard, one SoFi Stadium's chief technology officer, Skarpi Hedinsson, expects to become "the eighth wonder of the sports world." The pronounced curves that make up the infrastructure pay homage to the Pacific Ocean's coastline the landscape throughout is representative of California's indigenous trees. The indoor-outdoor dynamic is unprecedented, helped by a translucent roof, exposed sides and an expansive plaza. SoFi Stadium, which came with a price tag in the neighborhood of $5 billion, is as majestic as it is revolutionary. The Rams, who debuted the board in front of a national television audience Sunday night, planned to operate it like normal from the onset, which meant incorporating Next Gen Stats, displaying a drive chart on the end zone portions of the inner rim and utilizing three levels of touchdown graphics to account for the situation. The fan-related aspects will be worked in slowly. With no fans in attendance, the Chargers will mostly operate the board for the team and the broadcast, playing up the graphics so they resonate on television while also splicing in videos of the players' families. The task morphed into the equivalent of creating a six-hour show in multiple ways, every second of it scripted in remarkable detail. Rams and Chargers staff members have spent this entire year planning the operation of that videoboard, a job with no blueprint. Under normal circumstances - when the coronavirus pandemic is over and 70,000 football fans begin to fill the place - that's the amount of people the Los Angeles Rams and the Los Angeles Chargers will each utilize to create content for their videoboard on game day, a total made up of producers, directors, camera operators and others throughout the control room. But the most impressive number attached to the ovular, dual-sided videoboard inside SoFi Stadium might be this one: ![]() ![]() It stretches 120 yards, weighs 2.2 million pounds, contains 70,000 square feet of digital LED and houses 268 speakers, a technological marvel befitting its transformative carrier. NFL, Los Angeles Chargers, Los Angeles Rams SoFi Stadium videoboard: 'Eighth wonder of the world' targets GenZ You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser
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